Chili Piper, an appointment scheduling platform for sales teams, has raised a $33 million B round led by Tiger Global. Existing investors Base10 Partners and Gradient Ventures also participated. This brings the company’s total financing to $54 million, adding to the previous $18 million A round from Base10 and Google’s Gradient Ventures nine months ago.
Its main competitors are Salesforce and Calendly. Calendly recently raised $350 million in January 2021 resulting in a $3 billion valuation. Chili Piper did not disclose their valuation based on this round.
Chili Piper’s software focuses on business-to-business sales and business development reps (SDR and BDR) productivity. Sales teams use the solution to book demos, increase inbound conversion rates, automate lead routing and streamline critical processes around meetings. The company’s customers include Intuit, Twilio, Forrester, Spotify and Gong.
According to TechCrunch, co-founder Nicolas Vandenberghe said: “When we started we sold the house and decided to grow the company ourselves. So all the way until 2019 we bootstrapped. Tiger gave us a valuation that we expected to get at the end of this year, which will help us accelerate things much faster, so we couldn’t refuse it.”
The company was co-founded by Nicolas and Alina Vandenberghe, with a fully remote operation with 93 employees in 81 cities and 21 countries.
The TASBIA™ Bottom Line
This investment is a recognition of the value of appointment scheduling for the sales team use case, especially for b-to-b companies.
Chili Piper has a laser focus on helping B2B revenue teams, and provides ways to measure the metrics of conversion rates, customer satisfaction, and productivity. Investor Base10 Partners said “We originally invested in Chili Piper because we knew customers needed ways to add fire to how they connected with inbound leads. We’ve been absolutely blown away with the progress over the past year, 2020 has been a step-change for this company as business went remote.”
With COVID-19 changing the nature of work, remote-first has become the “new normal”, and Chili Piper has capitalized on this to strengthen their lead in b-to-b sales organizations, especially those with complex sales cycles and demo requirements.
See the Tech Crunch article.
